Email marketing is as old as the Internet. While programs and spam filters are successful in blocking out unwanted messages from reaching someone’s inbox, email marketing done correctly is beneficial to both the sender and recipient. The ideas suggested in this article can help you increase your sales and gain customer loyalty.

To make sure your emails don’t turn people off, always seek permission before sending them out. Include a subscription button on your site, and encourage regular customers to have their friends sign up as well. If you’d like to give people some extra encouragement to subscribe, you could feature subscriber only deals.

Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.

If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

Business Website

Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.

Money

Place a prominent unsubscribe link in your email messages so customers can easily get off your list, if they don’t want your messages anymore. Although the cost is minimal, email marketing mailings do cost money. Bad publicity and people seeing you as a hostile spammer can not only negatively influence your business, but may result in being blocked and blacklisted online.

Opportunity

While online promotion is essential, don’t overlook the opportunity to promote your mailing list offline. To build both new subscribers and potential clients, look for any opportunity possible to get the word out. Some great opportunities to build your business can be found at networking events, trade shows, conferences and local gatherings.

The Business

Your emails should not just be about a sales pitch. Your emails should read like a newsletter with interesting information about your business. A lot of people will drop off of your email subscription list if you only try to sell them things. Even if your newsletter is a way to sell products, your customers expect more than a sales pitch.

When you have done it correctly, your readers may not even be aware that your email marketing plan was in fact marketing. Providing a valuable service or relaying great information means that your clients will want to read your emails. This can really help potential clients to associate a positive image with your brand. This means that you will have loyal customers who are glad to spend money on the products and services that you provide. Apply the tips you have learned here to expand your email marketing campaign and watch your business grow.