A lot of business owners strive to attract customers while spending as little as possible. Email marketing can be the solution. If you don’t understand the perks of email marketing to improve your business, read on! The following article can help.
Try using A/B testing on your subject lines. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
One marketing email per week should be sufficient to maintain communication with your customers. It is likely that your customers receive many marketing and other messages each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Generally speaking, it is not a good idea to send out important marketing email messages during major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. This is not a hard rule and some holidays will require communications. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
The link to unsubscribe from your list should be clearly visible. Put your link to unsubscribe in a place that is easily visible and be sure it is a part of every email. Make sure clients know that it is their choice to subscribe, not a requirement.
It is important to always maintain persistence. While persistence is important in email marketing, it only of value when your efforts are focused on the right audience. Reaching out to an audience that is not appreciative of your efforts will be a waste of everyone’s valuable time.
Avoid using e-mails that convey critical information via images. Many email clients won’t automatically show images. The result might be unattractive or unreadable messages. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.
Now and again, change your format a little, giving it more of a personal touch. For example, use plain text if you usually use HTML and vice versa. If the message is well-written, it can help you to connect with the customer, which will increase their desire to support your company and its products or services.
Ensure you do not add an email address to your email address list unless you have authorization from the person to whom it belongs. If you add people who have not subscribed to your e-mails, you will develop a bad reputation. You might also find that the service that provides you with your email address can ban you for violating spam policies.
The tips you just read should make it clear that email marketing is a great way to grow your customer base without spending inordinate amounts of money. For that low cost, you don’t have any reasons not to make use of a good email marketing plan. Use the tips you have just learned here so you can see some positive results in your own email marketing endeavors.