When did you last check for any new email messages? If you are like everyone else, you probably check your email a few times each day. Email is a great way to reach your audience. The following advice will help you out with email marketing.

Never send out unsolicited marketing emails. Sending out unwanted marketing emails to individuals who don’t want them will get your email marketing messages marked as spam. This will convey a bad image for your business and your IP address will be blocked if a lot of people complain about your emails, which means no one will receive your emails.

Market to your readers. After you have established a small reader base, try to get them to spread the word to their friends. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. Your subscriber base will grow by itself.

Before sending your email, take a step back and proofread it. Accuracy is important in all forms of correspondence, including emails and newsletters. Prior to message distribution, test email layouts so you know for sure that all the text and elements show up in your preferred way. Additionally, test all hyperlinks in your email and double-check that they point to the right place.

Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. In fact, a referral program is a great way to grow both your email base and your customer base.

Keep your emails consistent. Always make sure that your emails contain the same business logo, colors, and font style. Always choose a font that is easy to read, even on a mobile device. By doing this, you begin to create brand recognition, and customers will look forward to your next message. Familiarity is a crucial factor to the success of your email marketing campaign, and your overall business.

You need permission from your readers if you’re going to start sending them emails. Customers won’t take you seriously if you spam them or send them anything they didn’t ask for. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.

You want to make certain your emails are rich in content by putting in helpful information and not just making it into a sale’s pitch. Provide your readers with articles that they can’t find on your site. Also include offers which are exclusive for your products or services. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.

In order to keep the lines of communication open with your customers and clients, email marketing makes a lot of sense. Use the information contained here to help you develop an effective email marketing campaign. Good results will follow. Successfully promoting your business is simple and very achievable if you use the right tools, and email marketing is one of best.